Curriculum

10 Chapters · 67 Lessons

  1. 1

    Marketing 101

    1. (Included in full purchase)

      Marketing 101 Course Intro

  2. 2

    Chapter 1: Understanding the Fit Body Brand

    1. (Included in full purchase)

      Chapter One Overview

    2. (Included in full purchase)

      Lesson 1: The Fit Body Boot Camp Mission and Brand Avatar

    3. (Included in full purchase)

      Lesson 2: Understanding Our Real Members

    4. (Included in full purchase)

      Lesson 3: Fit Body Boot Camp Core Differentiators

    5. (Included in full purchase)

      Lesson 4: Brand Personality and Tone of Voice

    6. (Included in full purchase)

      Lesson 5: Visual Brand Identity

    7. (Included in full purchase)

      Lesson 6: Brand Compliance and Asset Access

    8. (Included in full purchase)

      Chapter One Summary

  3. 3

    Chapter 2: Marketing Foundations

    1. (Included in full purchase)

      Chapter Two Overview

    2. (Included in full purchase)

      Lesson 1: What Marketing Really Is

    3. (Included in full purchase)

      Lesson 2: The Fit Body Customer Journey

    4. (Included in full purchase)

      Lesson 3: Marketing Metrics That Matter

    5. (Included in full purchase)

      Lesson 4: Understanding Your Marketing Ecosystem

    6. (Included in full purchase)

      Lesson 5: Building Your Marketing Rhythm

    7. (Included in full purchase)

      Chapter Two Summary

  4. 4

    Chapter 3: Data, Reporting, and Optimization

    1. (Included in full purchase)

      Chapter Three Overview

    2. (Included in full purchase)

      Lesson 1: Fit Body HQ Scorecard

    3. (Included in full purchase)

      Lesson 2: Fit Body HQ Scorecard Analysis

    4. (Included in full purchase)

      Lesson 3: Understanding Scorecard Benchmarks

    5. (Included in full purchase)

      Lesson 4: Identifying Bottlenecks & Pulling Levers

    6. (Included in full purchase)

      Chapter Three Summary

  5. 5

    Chapter 4: SEO and Online Presence

    1. (Included in full purchase)

      Chapter Four Overview

    2. (Included in full purchase)

      Lesson 1: What is SEO and Why It Matters

    3. (Included in full purchase)

      Lesson 2: Local Directories and Backlinks

    4. (Included in full purchase)

      Lesson 3: Setting Up and Optimizing Your Google Business Profile

    5. (Included in full purchase)

      Lesson 4: Review Generation and Management

    6. (Included in full purchase)

      Lesson 5: Avoiding Common SEO Pitfalls and Connecting SEO to Your Ads

    7. (Included in full purchase)

      Chapter Four Summary

  6. 6

    Chapter 5: Paid Advertising with Meta

    1. (Included in full purchase)

      Chapter Five Overview

    2. (Included in full purchase)

      Lesson 1: How Meta Ads Work

    3. (Included in full purchase)

      Lesson 2: Campaign Structure and Setup

    4. (Included in full purchase)

      Lesson 3: Budgeting and Targeting

    5. (Included in full purchase)

      Lesson 4: Creative Best Practices

    6. (Included in full purchase)

      Lesson 5: Landing Pages and Funnels

    7. (Included in full purchase)

      Lesson 6: Understanding Ad Metrics and Troubleshooting

    8. (Included in full purchase)

      Chapter Five Summary

  7. 7

    Chapter 6: Social Media Strategy

    1. (Included in full purchase)

      Chapter Six Overview

    2. (Included in full purchase)

      Lesson 1: Why Social Media Matters for Your Gym

    3. (Included in full purchase)

      Lesson 2: Organic Social vs. Paid Social

    4. (Included in full purchase)

      Lesson 3: Platform Overview: Facebook and Instagram

    5. (Included in full purchase)

      Lesson 4: Content Types and Examples

    6. (Included in full purchase)

      Lesson 5: Content Strategy Framework

    7. (Included in full purchase)

      Lesson 6: Using Social Fishing to Your Advantage

    8. (Included in full purchase)

      Lesson 7: Engagement, Analytics, and the Algorithm

    9. (Included in full purchase)

      Chapter Six Summary

  8. 8

    Chapter 7: Email Marketing

    1. (Included in full purchase)

      Chapter Seven Overview

    2. (Included in full purchase)

      Lesson 1: Why Email Marketing Matters

    3. (Included in full purchase)

      Lesson 2: Core Email Campaign Types

    4. (Included in full purchase)

      Lesson 3: Trial Follow-Up and Conversion

    5. (Included in full purchase)

      Lesson 4: Reactivation Campaigns

    6. (Included in full purchase)

      Lesson 5: Seasonal Promotions

    7. (Included in full purchase)

      Lesson 6: Writing Effective Emails

    8. (Included in full purchase)

      Lesson 7: Deliverability Best Practices

    9. (Included in full purchase)

      Lesson 8: Tracking and Analytics

    10. (Included in full purchase)

      Chapter Seven Summary

  9. 9

    Chapter 8: Grassroots Marketing

    1. (Included in full purchase)

      Chapter Eight Overview

    2. (Included in full purchase)

      Lesson 1: What is Grassroots Marketing and Why It Matters

    3. (Included in full purchase)

      Lesson 2: Local Partnerships

    4. (Included in full purchase)

      Lesson 3: Corporate Wellness

    5. (Included in full purchase)

      Lesson 4: Event Marketing

    6. (Included in full purchase)

      Lesson 5: Community Integration

    7. (Included in full purchase)

      Lesson 6: Referral Systems

    8. (Included in full purchase)

      Chapter Eight Summary

  10. 10

    Chapter 9: Putting it All Together

    1. (Included in full purchase)

      Lesson 1: How Every Part of This Course Works Together

    2. (Included in full purchase)

      Lesson 2: You Do Not Need to Do Everything at Once

    3. (Included in full purchase)

      Lesson 3: Consistency Compounds